Anara Rising
Virtual Vedic Astrology + Coaching Sessions
When Ira Dutta reached out, she had just completed her astrology certifications and was ready to step into a new chapter. She was leaving her previous coaching business behind and quite literally looking to the stars. She knew the work she felt called to offer, but she did not yet have the name, visual identity, messaging, or website to support it.
Together, we built Anara Rising from the ground up. We developed a brand name, visual language, and narrative that reflected both her expertise and the transformation she guides her clients through. What began as an idea became a cohesive, confident online presence designed to support her next season of growth.
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We developed the name Anara Rising to reflect the duality at the heart of Ira’s work—softness and strength, grounding and growth. Inspired by the pomegranate as a symbol of feminine wholeness and “rising” as the steady return to self, the name captures her belief in healing as both powerful and deeply personal.
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We translated the symbolism of the pomegranate into a visual mark that feels both rooted and radiant. The logo reflects wholeness, abundance, and feminine strength, while the warm, grounded color palette and soft-yet-structured typography echo Ira’s approach to astrology—gentle, intuitive, and deeply steady. Every element was designed to feel like a return to center: layered, meaningful, and quietly powerful.
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We approached the website as an extension of Ira’s philosophy: grounded, expansive, and deeply intentional. The copy invites visitors into her world with clarity and warmth, translating astrology into something accessible, empowering, and rooted in real transformation. Visually, the design mirrors that balance of softness and strength through layered textures, earthy tones, and spacious layouts that allow her message to breathe. Together, the words and visuals create a digital experience that feels both intuitive and anchoring — a place where visitors can see themselves reflected and supported.
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To support her launch and ongoing visibility, we created a suite of social templates and promotional flyers that carry the same soft, natural aesthetic. These assets allow Ira to show up consistently while reinforcing her positioning as a modern, approachable astro-coach rooted in wisdom and clarity.
WHEN A BRAND COMES BACK TO CENTER
Ira knew she was stepping into something deeper. Her brand needed to follow.
Ira had outgrown her old business but her online presence didn’t reflect where she was headed.
Anara Rising is what happens when a founder claims her evolution. Now Ira’s story, symbolism, and strategy align and she has a brand presence that feels grounded, feminine, and unmistakably hers.
Take it from Ira herself, “If I had more than 5 stars to give I would!!!” ⭐⭐⭐⭐⭐
LOVE THIS PROJECT AS MUCH AS US?
Let the stars guide you while we build your brand.
We help women build brands that grow and evolve with them. I built this design studio because I couldn’t find a version of business that felt both ambitious and sustainable. I wanted to create beautiful work with meaningful clients, and still have room to live my life.
Now, I help other women business owners do the same.
Through brand strategy, copy, and website design, I turn pivots and big transitions into grounded online homes that reflect the depth of your unique story, not just your offer.
If you’re stepping into something new, I’d love to help you build it.