The Blog
Squarespace how-tos, brand strategy, and everything in between. Created for small business owners who want their online presence to actually work.
How to Spring Clean Your Online Business Presence
A seasonal guide for women entrepreneurs ready to declutter and realign their online business presence. This blog covers website audits, blog refreshes, email list hygiene, lead magnet updates, and cross-platform branding, all with a permission-first approach that meets creative women and mother-led brands exactly where they are in their season of life and business.
You Aren’t Incapable, You’re Out of Capacity: Why a Website Template May Be the Right Fit for This Season of Life
If you’re wondering whether a website template is the right move for your business, the answer may have less to do with skill and more to do with capacity. This reflective guide helps women entrepreneurs evaluate their current season of life, decision fatigue, and support systems to determine whether DIY, template, or custom design is the best next step.
How to Run Your Business When it Feels Like the End of the World
In times of political and economic upheaval, running a business can feel overwhelming and deeply personal. This blog explores nervous system care, adaptive business strategies, and the role of values-led entrepreneurship during moments of collective uncertainty.
Lessons in Gratitude: What Running a Creative Business Has Taught me
A heartfelt look at what running a creative, women-led business has taught me about gratitude, collaboration, boundaries, and supporting other people’s dreams. These are the lessons that shape how we design, lead, and live with more intention.
Aesthetics Aren’t Enough: How to Make Your Website Design More Effective
Strategic web design is about more than just aesthetics. Learn why your website should do more than look pretty, and how to make it happen.
Why Professional Service-Based Business Can Survive— and Even Thrive — During a Recession
Why service-based businesses thrive in downturns—low overhead, expert demand, and flexible models help recession-proof your brand.
50 Words to Describe Your Brand (That Aren’t “Authentic” or “Creative”)
Tired of overused buzzwords in branding? This curated list of 50 fresh, personality-packed words will help you define your unique brand voice—so you sound like you, not like everyone else. Perfect for creatives, coaches, and small business owners ready to ditch the fluff and get real.
Top 8 Mistakes on Coaching Websites (And How to Fix Them)
Learn the top 8 coaching website mistakes that could be hurting your business and how to fix them. Improve your website design, boost SEO for better visibility, enhance client trust with valuable content, and simplify client communication with effective calls to action. Optimize your website for higher conversions and attract more ideal clients with these actionable tips