SERVICES
You deserve a brand and website that works for you, even when you’re OOO.
You've got a real business, a real life, and about zero interest in spending your evenings fighting with your website or second-guessing your brand. We build brands and websites that do the work while you're doing everything else. The client calls, the school pickups, and the things that actually matter to you.
Feeling stuck between DIY and hiring someone?
Take our 2-minute quiz and find out what’s best for you right now. 👉
You know that feeling when you come back from a long weekend, open your laptop, and something good happened while you were gone?
An inquiry. A booking. Someone who found you and already decided you were the one.That's what a brand and website that actually works feels like. That's what we build.
NO, IT’S NOT JUST YOU…
Building a professional brand takes time, energy, and a surprising amount of decision-making (hello decision fatigue).
And when you’re already juggling clients, family, and real life, adding “brand strategist” or “website designer” to your role can feel like too much.
You deserve a presence that feels aligned and effortless, without pulling you away from the work (and life) you actually want to be present for.
EMBARK HAS ENTERED THE CHAT 📣
Let’s build a brand and website you’re actually excited to share.
Embark is how we do it. No complicated process, no endless back and forth, no "wait, what do I do next?"
We take the time to really understand your business, your clients, and the life you're building around it. Then we get to work. What you end up with is a brand and website that feels like you, works for you, and doesn't need you hovering over it constantly.
Embark Branding
YOUR TICKET TO A FULLY CUSTOM BRAND IDENTITY IN LESS THAN 3 WEEKS
Embark is more than just a logo package. It’s a shortcut to clarity, a map for your journey, and the support you need to finally step into the brand (and life) you’ve been dreaming about.
-
2 fully custom brand boards to choose from that include:
2 custom logo concepts
Brand color palette rooted in color psychology
Branded icon / submark
Horizontal and landscape versions of chosen concept
Brand Guidelines PDF
Print and web ready final files delivered via protected folder
-
Share Your Vision: Start with a simple questionnaire to help us understand your work, customers or clients, goals, style, and vision for your brand.
We Get Strategic: We take time to think critically about your work and industry to make sure your brand feels aligned, relevant, and ready to turn heads.
You’ll Review Your Designs: We’ll create two polished brand boards with logo variations, typography, and colors that tie two distinctive looks together.
Choose Your Favorite: Choose the board that best fits your vision. Want to swap a font, icon, or color between boards? No worries—you got it.
Download & Pop the Champagne: Once you've made your final selections, we’ll package everything up neatly. You’ll receive your full brand kit—logos, colors, fonts, and brand board files—ready to use across your website, social media, marketing materials, and beyond.
-
Embark Branding: $1,850
We split payments into 2 easy payments of $925
Our pricing is 100% transparent. No hidden fees.
All clients are able to split up payments further with zero additional fees if requested
-
We’ll get you from idea to launched within 3 weeks from receiving your initial brand questionnaire.
Embark: Launch
YOUR STREAMLINED WEBSITE STARTING POINT
A beautiful, professional website built from one of our custom layouts—completely customized with your brand’s colors, fonts, and imagery. Perfect for entrepreneurs and small businesses who want a polished online presence without the complexity or cost of a fully custom build.
-
A professionally designed 5-page website layout, including blog, customized to your unique brand look and feel (don’t have a visual brand just yet? We can help!)
Mobile-friendly website ready for all standard screen sizes
On-brand image integration
Full ownership of website transferred to you upon purchase
Copywriting resource guide for DIYing your content (or choose our Embark: Beyond service to include professional Copywriting)
SEO Tip-Sheet
Library of video tutorials walking you step-by-step how to add your content & hit that launch button!
Privacy Policy template
20% off your first year of Squarespace hosting
-
Complete our Website Questionnaire so we better understand what makes your brand unique, your customers, your services, and your brand core traits.
Upload your brand assets and images to your Client Portal.
We get to work customizing your website for your brand.
You review your website and our pre-launch checklist before we finalize the design and hand your website over to you.
You plug your copy into your website.
You launch your new website into the world and celebrate!
-
Embark Launch: $1,995
We split payments into 2 easy payments of $997
Our pricing is 100% transparent. No hidden fees.
-
Embark: Launch gets you a ready-to-launch website in less than 3 weeks!
Embark: Beyond
THE ENTIRE DONE-FOR-YOU WEBSITE EXPERIENCE
Sit back, relax, and watch your website do the heavy lifting. With Embark: Beyond, we take care of it all: customized design, professional copywriting, and an SEO foundation that actually works. You’ll receive a high-performing, show-stopper website that grows with your brand, while you focus on the life (and business) you love.
-
Professionally designed 5-page website layout
Professional, SEO-optimized copywriting
SEO foundation setup for better search visibility
Mobile-friendly across all standard screen sizes
On-brand image integration
Launched for you on your domain
Full ownership transferred to you post-launch
Access to our Resource Hub with guides & tips to manage your site
Newsletter & Privacy Policy integration
20% off your first year of Squarespace hosting
10% off any future projects
-
Complete our Copywriting & Design Questionnaire so we better understand what makes your brand unique, your customers, your services, and your brand core traits.
Upload your brand assets and images to your Client Portal.
You’ll schedule a 30-minute chat with your copywriter to discuss your brand voice, goals, and required content needs
We get to work writing and designing your website
You review your website and our pre-launch checklist before we finalize the design and hand your website over to you.
We’ll launch your new website into the world and celebrate!
-
Embark Beyond: $3,850
We split payments into 2 easy payments of $1,925
Our pricing is 100% transparent. No hidden fees.
All clients are able to split up payments further with zero additional fees if needed
-
Embark: Beyond gets you from idea to fully-launched website in under 6 weeks!
Embark: Summit
THE FULL BRAND + WEBSITE EXPERIENCE (AND $700 IN SAVINGS!)
Picture this, you’re out living life, chasing ideas, and building your business while we’re busy building your brand from start to finish. With Embark: Summit, we handle all the big moves: creating a cohesive brand identity to designing a strategic, professional website complete with SEO-optimized copy that actually works.
-
Everything in the Embark Branding Package
A professionally designed 5-page website layout
Professional, SEO-optimized copywriting
SEO / AIO foundation setup for better search visibility
Mobile-friendly across all standard screen sizes
On-brand image integration
Launched for you on your domain
Access to our Resource Hub with guides & tips to manage your site
20% off your first year of Squarespace hosting
10% off any future projects
-
Complete our Brand Questionnaire + Copywriting & Website Design Questionnaire so we better understand what makes your brand unique, your customers, your services, and your brand core traits.
We’ll begin designing your brand identity concepts
You’ll schedule a 30-minute chat with your copywriter to discuss your brand voice, goals, and required content needs
We get to work writing and designing your website while we’re finalizing your brand identity.
You review your website and our pre-launch checklist before we finalize the design and hand your website over to you.
We’ll hand over your brand files and launch your new website into the world. Then it’s time to kick back and celebrate!
-
Embark Summit: $5,000
You save $700 by bundling your brand and website package together
We split payments into 2 easy payments of $2,500
All clients are able to split up payments further with zero additional fees if requested
-
Embark: Summit takes between 6-8 weeks in total
Comparing Your Options
Here's how our Embark packages stack up side by side.
| BrandingYou need a visual brand identity before a website | LaunchYou want a polished site you can fill in yourself | Most popularBeyondYou want copy and design fully done for you | SummitYou're starting from scratch, brand and site together | |
|---|---|---|---|---|
| Brand identity | ✓ | — | — | ✓ |
| 5-page Squarespace Website | — | ✓ | ✓ | ✓ |
| Responsive Design (Mobile-Friendly) | — | ✓ | ✓ | ✓ |
| Professional Content Strategy & Copywriting | — | DIY guide | ✓ | ✓ |
| SEO/ AIO Foundational Setup | — | Tip sheet | ✓ | ✓ |
| Newsletter Signup | — | ✓ | ✓ | ✓ |
| Launched For You on Your Domain | — | — | ✓ | ✓ |
| Revision Rounds | 1 | 1 | 2 | 2 |
| 20% off first year hosting | ✓ | ✓ | ✓ | ✓ |
| Resource Hub Access | ✓ | ✓ | ✓ | ✓ |
| Timeline | 3 weeks | 3 weeks | 4–6 weeks | 6–8 weeks |
| Investment | $1,850+ | $1,995+ | $3,850+ | $5,000+ |
Branding
You need a brand identity before a website
Launch
You want a polished site you can fill in yourself
Beyond
You want copy and design fully done for you
Summit
You're starting from scratch, brand and site together
WHY EMBARK?
Our Embark system is built strategically for entrepreneurs, small business owners, and nonprofits who are ready to:
Make a Lasting Impression
Your brand will look as polished and professional as your big ideas.
Streamline the Process
A strategic, straightforward client-focused experience with no guesswork.
Invest Your Funds Wisely
High-quality branding and websites at an approachable price.
This isn’t cookie-cutter, it’s intentionally designed to align with your goals and help you stand out.
THAT’S NOT ALL!
Tap Into the Embark Resource Hub
When you choose an Embark Package you gain invite-only access to our Embark Resource Hub—a comprehensive collection of tools and guidance designed to support you as you grow your brand. Inside, you'll find:
Brand strategy insights for positioning your business effectively
Easy-to-use copywriting templates & SEO tips to optimize your website
Design best practices and tips to help your brand stand out
Marketing & content planning resources to drive engagement
Style tips for making the most of you new brand visuals
Step-by-step tutorials to guide you through website management
We’re always adding more resources!
With our Embark packages, you’re not just getting a website, you’re gaining a full suite of resources to help your brand grow and thrive!
Invest in Embark and let your brand and website do the heavy lifting while you’re out living your best life.
Stunning design, smooth functionality, and smart strategy all rolled into one, so your brand keeps shining, whether you’re busy serving your clients or out on your next adventure.
If you’re not ready for a full-service investment, I’ve turned my best-selling Embark designs into ready-to-use Squarespace templates built with the same strategic foundation as my 1:1 client work.
Ideal if you need a professional look now, with room to grow.
Not Quite Ready to Embark?
Not sure where to start? Take our 2-minute quiz to get clarity. 👉
You’ve got questions, we’ve got answers.
Check out our frequently asked questions. If you have a question that’s not answered here, please feel free to reach out and we’d be happy to assist.
-
You're in control and you never have to start over! Embark gives you the flexibility to update and expand your site as you grow. If you need a refresh down the line or want additional features, we offer easy upgrade options. Plus, you’ll have access to our Embark Resource Hub to help with future updates.
-
Yes! All Embark websites are designed to be mobile-friendly and look great on all screen sizes. Since many of your clients may visit your site from their phones or tablets, we ensure your site is fully responsive and user-friendly across all devices.
-
Yes! We’ll set up your foundational SEO for you. We’ll also provide an SEO Tip-Sheet to help you boost your visibility. You'll get practical tips on how to optimize your site, plus the tools to make sure your business shows up when clients search for your services.
-
Definitely! We can seamlessly integrate your social media accounts, Acuity Scheduling, Squarespace Email Campaigns, and other tools you use to run your coaching business. This way, everything is connected and streamlined, so you can manage your business from one place.
-
No worries! If writing isn’t your thing, we’ve got you covered. Just choose our Embark Beyond or Embark Summit package to receive professionally written copy, ensuring your content is professional, on-brand, and speaks directly to your ideal clients.
-
Timelines vary by package, most projects wrap in 3 to 8 weeks depending on scope, with Embark Branding and Embark Launch typically moving fastest and Embark Summit taking the longest since it covers both brand and website.
-
We’re all about making your website work for you! If you need additional features or services not included in Embark, just let us know. Whether it’s advanced integrations, custom functionality, or ongoing support, we’re happy to discuss options and tailor a solution that meets your needs.
-
No way! We’ve got it. You’ll fill out a quick and thoughtful brand questionnaire, and we handle the rest. You’ll review hand-crafted design options and make your choices, no tech or design skills needed.
-
Yes! Embark is designed to meet you where you are now. You can add on more in-depth strategy, brand messaging (naming, tagline, voice and tone, etc.) print and digital collateral like brochures, business cards, letterhead, signage, merchandise, content and email marketing, copywriting, or a website later. One of the best things about Embark is that it grows with your brand.
-
Absolutely. You’ll have a dedicated project manager and unlimited email support where you can ask questions, get feedback, and stay connected with us along the way.
-
It’s dependent on the package you choose, but most clients complete their project within 3-6 weeks. We have a streamlined process designed to get you polished, professional branding quickly.
-
Absolutely. Our default play in 50% up front and 50% at project completion. If you’d like to break up payments even further, we’re happy to accomodate at no extra cost to you.
-
Absolutely! With our easy-to-follow video tutorials and helpful resources, you’ll feel empowered to manage your website on your own. But if you ever need help, we're just a message away, and you’ll have full ownership of your site from day one.
-
Your website will be built on Squarespace 7.1, one of the most user-friendly and flexible website platforms available. It’s easy to update, and you'll have all the tools you need to manage your site effortlessly.