MEET EMBARK
The customizable website ecosystem for brands on a budget.
Your ticket to a fully-functional ready-to-launch website!*
*without the DIY headache
You deserve a captivating, functional, and incentivizing website that works for your brand*—without breaking the bank.
Launch your beautiful, professionally designed website without any of the typical headaches or hassles of DIY-ing all for a fraction of the cost of a custom-built project.
* Don’t have a solid brand look and feel? Learn more about our Embark branding package for emerging brands.
LET’S FACE IT
Building a professional website can be expensive and time-consuming. DIY-ing it can lead to frustration and exhaustion—and to be honest, you’re left with a sub-par site.
When you’re a busy entrepreneur, you don’t have the time or money to deal with all the complexities of designing and launching a website yourself. So why waste hours on a website that might not even look professional?
ENTER EMBARK
Build your dream website without the stress!
With Embark, you get everything you need to create a captivating, functional, and affordable website. We’ve put together a gorgeous collection of website layouts, each with its own unique features, functionality, and design possibilities. Choose the layout that works best for your needs, and we’ll customize it with your brand’s colors, fonts, and unique style. The result? A website that’s tailor-made for you to perfectly capture your brand’s personality.
Recent Client Launches
AFTER
Original Embark Layout
Finished Client Website
BEFORE
“The team at The Look & The Feel was incredible, hands down. They helped me strengthen my brand message to capture my ideal clients. I think the owners and admin staff are really talented and know what they are doing. Prices were fair, timeline worked for me, no ongoing website management costs and it was a flat fee vs paying per iteration. They are so talented and absolutely worth the investment. I highly recommend The Look & The Feel when you are ready to show off your business to the world!”
– Amy K., InnerWoven
Explore Our Menu of Customizable Designs
Curious about price?
Embark websites start at $1,995—a fifth of most custom websites!
Is Embark a Good Fit for Your Brand?
Brands that are just getting started or relatively new
Brands that value quality design but aren’t yet ready to make the investment for a fully custom site
Brands that are ready to make some waves online and need a quick turnaround
Brands on a budget
LOOKING FOR A MORE CUSTOM EXPERIENCE WITH ADVANCED SITE FUNCTIONALITY?
EMBARK might not be a good fit for you if your website needs:
Extensive content creation
Higher word count per page
6+ webpages
Old website content revised
Blog migration
News page
Advanced functionality
Custom animation, illustration, infographics
Translation
E-commerce
Accessibility features
Wordpress or Shopify platforms
Advanced SEO
Custom 404 page
Terms and conditions
Multiple lead magnets and email opt-in blocks
Extended timeline
While EMBARK is an excellent solution for brands just getting started and standard projects with more straightforward requirements, if your web project has advanced needs and/or requires the Wordpress or Shopify platform, you’d be a great fit for our more custom projects. These projects begin at $5,550+. Contact us about a custom site build.

What’s Included in Embark?
We include everything you need to launch your fully-functional, professional website. Here’s what you get:
Professionally designed 5-page website layout, including blog, customized to your unique brand look and feel (don’t have a visual brand just yet? We can help!)
Unique designs built from scratch. No mass-produced templates—so your brand stands out from the crowd!
100% transparent pricing. No hidden fees.
Mobile-friendly website ready for standard screen sizes
Full ownership of website transferred to you upon purchase
Copy-writing resource guide for DIYing your content (or upgrade to include professional Copywriting)
SEO Tip-Sheet
Library of video tutorials walking you through how to update and launch your site
Privacy Policy template
On-brand image integration
Password-protected DropBox with all your final files
20% off Squarespace Business Plan

Wait, There’s More!
When you invest in Embark, you’ll gain exclusive access to the Embark Learning Center and Resource Hub—a powerhouse of tutorials and tools at your fingertips! This treasure trove of essentials includes step-by-step video tutorials, ready-made templates and copywriting blueprints, SEO Tipsheet, a foolproof Launch checklist, a DIY content calendar, and more!
IT’S EASY, PEASY!
How Does Embark Work?
Complete our Get to Know You Questionnaire so we better understand what makes your brand unique, your customers, your services, and your brand core traits.
Upload your brand assets* and images to your Client Portal.
We customize your ecosystem for your brand.
You review your website and our pre-launch checklist before we finalize the design and hand your website over to you.
You plug your copy into your website.
You launch your new website into the world and celebrate your accomplishment!
* Don’t have solid brand yet? We can help with that! You might be a good fit for our Embark branding services. Learn More Here.

What Makes Embark Different?
Affordability
Completely custom websites can be a larger investment, but our Embark websites, on the other hand, are still customized for your brand while also being significantly more affordable, allowing you to allocate funds to other areas of your business.
Professional Design
Each of the options in our template design ecosystems is designed-from-scratch by our expert web designers, ensuring a sleek, professional look that aligns with web best practices and exceeds industry standards.
Customizable
Since your site's web structure is pre-built, there's plenty of room for personalization. You can choose colors, fonts, and layout options that align with your brand, making your website feel uniquely yours.
Responsive Design
All our Embark site layouts are built with optimization and user experience in mind. They’re mobile-friendly, ensuring a seamless browsing experience for your clients, regardless of the device they're using.
Quick Setup
Just as a model home is move-in ready, Embark websites can be up and running in a fraction of the time it takes to build a custom site, allowing you to start attracting and converting clients sooner.
Easy Maintenance
Embark websites are user-friendly, meaning you can easily update content or change designs, just like rearranging furniture or painting walls in a model home. You’ll gain access to a library of video tutorials to walk you through how to update and maintain your website like a pro!
Investing in Embark is a smart choice that delivers on quality, functionality, and aesthetics all while being budget-friendly. Let’s create a powerful online presence for your brand that drives your business forward!
Looking to add a little more to your project? It’s cool to upgrade!
Ask us about add-on services available to expand your brand. Upgrades can include services like:
SEO-friendly Copywriting — our expert writers craft every word so you don’t have to!
Custom branded icons
Logo design and color palette creation
Lead Magnet creation and design to drive traffic to your site and build your list
Tagline development
Domain transfer and launch support
Social media and email marketing integration
Blog content development, design, and publication
On-brand stock imagery sourcing and selection
And more!
You’ve got questions, we’ve got answers.
Check out our frequently asked questions. If you have a question that’s not answered here, please feel free to reach out and we’d be happy to assist.
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Embark is designed specifically for coaches and consultants, so every element of the website is built with your business in mind. We don’t rely on generic templates—our custom designs are created to highlight your unique coaching style and brand personality. Plus, you'll have ongoing support to make sure your website truly reflects who you are and what you offer.
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No problem! We offer guidance to help you define your brand and visual identity. If you’re still in the early stages, we can help you clarify your vision so that your website feels authentic and connected to your coaching style.
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Absolutely! With our easy-to-follow video tutorials and helpful resources, you’ll feel empowered to manage your website on your own. But if you ever need help, we're just a message away, and you’ll have full ownership of your site from day one.
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Yes! The price you see is the price you pay. There are no hidden fees—everything from your custom website design to resources, templates, and tutorials is included in that price. We believe in full transparency so you know exactly what you’re getting.
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You're in control! Embark gives you the flexibility to update your site anytime. If you need a refresh down the line or want additional features, we offer easy upgrade options. Plus, you’ll have access to our Embark Resource Hub to help with future updates.
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Yes! All Embark websites are designed to be mobile-friendly and look great on all screen sizes. Since many of your clients may visit your site from their phones or tablets, we ensure your site is fully responsive and user-friendly across all devices.
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Yes! We provide an SEO Tip-Sheet to help you boost your visibility. You'll get practical tips on how to optimize your site, plus the tools to make sure your coaching business shows up when clients search for your services.
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Your website will be built on Squarespace 7.1, one of the most user-friendly and flexible website platforms available. It’s easy to update, and you'll have all the tools you need to manage your site effortlessly.
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Definitely! We can seamlessly integrate your social media accounts, Acuity Scheduling, Squarespace Email Campaigns, and other tools you use to run your coaching business. This way, everything is connected and streamlined, so you can manage your business from one place.
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No worries! If writing isn’t your thing, we’ve got you covered. You can upgrade to have us handle the copywriting for you, ensuring your content is professional, on-brand, and speaks directly to your ideal clients.
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Most Embark websites are up and running within 2-4 weeks, depending on how quickly you’re able to provide content and feedback. We’ll keep you in the loop every step of the way, so you know exactly what to expect.
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We’re all about making your website work for you! If you need additional features or services not included in Embark, just let us know. Whether it’s advanced integrations, custom functionality, or ongoing support, we’re happy to discuss options and tailor a solution that meets your needs.
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We understand that flexibility can make a big difference! To make things easier for solopreneurs, we offer a simple payment structure: 50% is due when you book the project to get started, and the remaining 50% is due within 3 weeks, usually on the day we send over your final design.
Additionally, we accept Klarna and Affirm payment plans, so you can split your payments into manageable installment
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DON’T JUST TAKE OUR WORD FOR IT
What People Have to Say about Our Award-Winning Creative Agency:
The Look & The Feel is amazing! They are organized and extremely professional. They were so patient with us and really took the time to listen to our vision and ensure our project outcome was exactly how we wanted it. We couldn’t imagine working with anyone else.
—Ashley Swaen, Stay & Sea Vacations
I looooooooove my new branding and website! I’m so busy now, I have a waitlist!
—Dee Cherix, Bleu Leman Design
The Look & The Feel creatives are wizards. Working with them feels like having fun interesting conversations with a friend and then suddenly being presented with beautiful clear representations of my life work. It’s magic. Easy. Fun. Beautiful. On point. I couldn’t be happier.
—Thuy Nguyen, Berkeley Community Acupuncture