Thinking of Moving from Wix or Weebly to Squarespace? Here’s What You Need to Know to Change Website Platforms
If you launched your website on Wix or Weebly when your business was just getting started, you might have DIYed your website with little to no help from a professional designer. You problably just stuck a site up online to “have something” to send people to. You might be embarrassed by it or just outright ignore it and the cobwebs it’s collecting. These platforms are designed to get you up and running quickly, and they’ve helped thousands of small businesses take those important early steps online.
But now that your business is growing, your website needs to do more than just exist — it needs to work for you. It should reflect the level of professionalism you bring to your work, make it easy for people to find and trust you, and support your business goals behind the scenes.
If you’re starting to feel limited by what your current platform can do, switching to Squarespace might be the strategic next step.
Here’s what you need to know before making the move — and how to avoid the most common website migration pitfalls.
Why People Are Leaving Wix and Weebly
Wix and Weebly are popular for a reason: they’re affordable, beginner-friendly, and offer drag-and-drop functionality that appeals to first-time website builders. But as your brand matures, you may start to run into limitations that hold you back rather than lift you up.
Here are some of the most common issues we hear from clients looking to upgrade:
Limited design flexibility (everything starts to look the same — and not in a good way)
Clunky user experience for visitors, especially on mobile
Poor SEO performance without the ability to fully customize metadata and structure
Slow loading times that hurt both usability and rankings
Hard-to-scale templates that don’t grow with your business
Confusing backend tools that make updates harder than they should be
If any of those pain points sound familiar, you’re not imagining it. Many of our Embark clients came to us feeling stuck in a platform that no longer reflects their business, values, or vision.
Why Squarespace Is a Smart Upgrade
Squarespace strikes a powerful balance: it’s user-friendly enough for non-techies, but polished enough for designers and growing brands. It gives you the tools to express your brand visually while supporting your strategy and search visibility behind the scenes.
Here’s what our clients love most about it:
Modern, clean design templates that are mobile-optimized and easy to customize
Built-in SEO tools that help your site rank better in search results
A better user experience with fast load times, clean code, and responsive design
Intuitive content editor with drag-and-drop layout flexibility
Professional aesthetic that matches your brand’s growth and maturity
Reliable performance that scales with your business
Compared to platforms like Wix or Weebly, Squarespace consistently delivers stronger SEO outcomes and a more seamless user experience. In fact, this analysis highlights how Squarespace outperforms Wix in areas like:
Clean, crawlable HTML structure for better indexing
Built-in SSL, fast loading speeds, and mobile responsiveness (which Google loves)
Streamlined metadata management for title tags, image alt text, and page descriptions
Fewer technical SEO errors overall, which means less work for you or your developer
It’s not just about search engines either — your visitors will notice the difference. Pages load faster, navigation is clearer, and the visual presentation feels more elevated. Whether you're sharing a blog post, booking a service, or selling a product, Squarespace makes it easier for users to follow through.
Not sure what makes Squarespace such a great fit? Read more in Why We Love Building Websites with Squarespace.
What to Know Before You Migrate
Switching platforms isn’t a simple copy-and-paste job. It’s an opportunity to elevate your entire brand experience, rethink your messaging, and position yourself for long-term growth.
Here’s what to keep in mind before making the move:
Rebuilding, Not Importing
There’s no way to “transfer” your current Wix or Weebly site design to Squarespace. You’ll be rebuilding your site — which might feel intimidating, but it’s also your chance for a full website glow-up. If your current brand feels out of sync with where you’re headed, this is the perfect opportunity to reimagine your visuals, content, and layout from the ground up.
2. SEO Matters — A Lot
If you’re not careful, a website migration can cause a significant drop in your search traffic. That’s why we always follow SEO-safe website migration practices that help preserve — and even boost — your rankings as you transition to a stronger platform.
Still using a domain name that doesn’t feel quite right? We also recommend reviewing your domain name and extension strategy. Explore 100+ creative domain ideas here.
3. It’s More Than Just Tech
The best websites don’t just look pretty — they’re built to drive action, educate, and build trust. That means aligning your design, content, and structure with a clear brand strategy. It also means being accessible. Your new site should meet current usability and ADA compliance standards, both for ethics and visibility.
How Embark Helps You Migrate Your Site with Confidence
Embark is more than a website redesign — it’s a full starter brand system for entrepreneurs, coaches, consultants, and small business owners who are ready to grow with intention.
Whether you’re rebranding, refreshing, or finally ready to level up from your starter site, we help you make the move with clarity and confidence.
With Embark, we’ll:
Clarify your brand personality and tone
Build a cohesive visual identity (colors, fonts, logo, and vibe)
Design and launch a bespoke, customizable Squarespace website that looks amazing and performs top-notch
Strategically transfer your website domain
Write copy that makes people want to stick around and take action
Curious how to move to Squarespace? Get the step-by-step in our Squarespace Migration Guide.
Ready to Leave Wix or Weebly for a better website platform?
You already do great work with your clients and customers— and now it’s time for your online presence to catch up with you!
If you're still using Wix or Weebly and wondering if it’s time to make the switch,learn more about the technical side of migrating without losing SEO weight and visibility — and our Embark process handles the rest.
If you’re ready to say see ya never to an outdated and clunky website, we invite you to explore our Embark on Squarespace to learn how it works.
