Brand Identity | Website | Strategy | Print + Digital Collateral
We worked with this coaching and consulting company to build their brand from the ground up—from naming strategy and tagline development to logo design and full web design and more, we dove in!
Roots & Resolve is a visionary coaching and consulting brand lead by Alex M. White with a mission to support individuals and communities as they find courage-based solutions for a more resilient future. Roots & Resolve draws from the intersection of climate and social justice, the lightness of play and the depth of healing, and in honoring the past while courageously facing the future. They work with individuals and groups to build resilience and courage even in times of challenge.
We drew inspiration from the client’s foundational vision that although the reality of life can be difficult, there still there is room for gratitude, courage, and compassion; we wanted the brand look and feel to express this important message.
Brand Identity
Business naming
Tagline
Logo Design
Brand Development
Voice and Tone
Coaching and Strategy
Marketing
One-Sheet
Lead Magnet
Welcome Email Campaign
Blog Content
Business Card
Website Content, Design, and Development
Photography by Giant Eye Photography
COURAGE-BASED SOLUTIONS FOR A MORE RESILIENT FUTURE
Roots are ancestors,
roots are community,
roots are relationships,
roots are love.
A podcast flyer with blue and white design. It features a photo of a smiling man, the title "Roots & Resolve," a quote, a biography, topics of expertise, and sample interview questions.
A brown booklet titled 'Facing Difficulty With Courage' with a subheading 'A Field Guide To Building Resilience'. The booklet has a logo with an 'R' at the top, and a brief description about facing health, financial, and other challenges, emphasizing resilience.
Open booklet with four numbered sections on kindness and community, featuring text and icons, placed on a white surface.
"What makes working with The Look & The Feel so meaningful and valuable is their commitment to building long-lasting connections. They were able to hold the potential of my business when even I was doubting it myself, and tell the story of what we were doing in a truly authentic way. Thanks for everything you've done and continue to do Callie & Shelly! Excited to continue working with you in 2020!"
–Alex M. White, Founder of Roots & Resolve
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