The Velvet Finch

Luxury Event Planning Brand & Squarespace Website

When Jasmine Shah reached out, she had spent over a decade building a thriving event planning business, but the brand she'd launched it under no longer fit who she'd become. Her style had evolved, her clientele had grown more sophisticated, and her online presence hadn't kept pace. She was ready to leave her old name behind and step into something that finally matched the caliber of work she'd been quietly delivering for years.

Together, we built The Velvet Finch from the ground up. Inspired by the social nature of finches, a bird that thrives on connection and gathering, the name reflects exactly what Jasmine does best: bringing people together in style and warmth. What began as a rebrand became a complete reintroduction, one that finally let her show up as the luxury, design-forward planner she'd always been.

  • We built a visual identity rooted in Jasmine's own eye for color, texture, and storytelling, shaped by her background in interior architecture and her Indian heritage. The palette moves through deep teal, warm blush, and soft champagne, grounded by a rich midnight, elegant without ever feeling cold. The typography carries a timeless, editorial polish balanced with something soft and approachable, so the brand never tips into anything pretentious. Every element was designed to feel the way Jasmine describes her own events: sophisticated, but a guest should never be afraid to sit on the couch.

  • The website needed to do something specific: build trust and sell Jasmine's services before a prospective client ever reached the contact form. We designed a calm, image-forward experience that lets her portfolio of stunning, real events do most of the talking, paired with copy that captures her voice directly, warm, a little playful, and quietly confident. The site walks visitors through her tailored approach, from full-service planning to expert consultation, and closes with the same feeling Jasmine wanted every guest to have at one of her events: reassured, excited, and certain they'd found the one.

VIEW THE LIVE WEBSITE
Smartphone on white cloth displaying a website about astrology and coaching, with pink text and a landscape image of a forest path, surrounded by dried pink pampas grass and pale dried palm leaves.

A BRAND BUILT AROUND HER OWN STORY

Jasmine's business had grown up. Her brand & website hadn't.

The Velvet Finch draws on her fifteen years of event planning expertise and her own design background, woven into a brand that feels personal, considered, and unmistakably hers.

In Jasmine's own words: "Stress-free experience with the L&F team, totally worth the investment!"

A woman with shoulder-length brown hair, wearing a white dress with ruffled details, sitting on a cream-colored sofa with decorative pillows in a bright, elegant room.
A symmetrical geometric pattern with beige and brown shapes on a transparent background.
A beige background with a snowflake design and the text 'amarra rising' in red, stylized font.
A potted plant sits on a light-colored surface next to an empty soap dish and a smartphone displaying a website called 'anara rising' with information about astrocoaching sessions.
A woman in a pink embroidered dress sitting indoors, smiling, with a background that appears to be a blurry outdoor scene. The collage also includes a decorative pink and white circular design, strawberries, grapes, and pomegranate halves on patterne
Close-up of a layered dessert with pomegranate seeds, a book, and decorative pattern cloth, accompanied by a color palette in shades of soft pink, brown, beige, and tan.
A website homepage for 'Anara Rising' featuring sections about astrology, personal stories, and coaching services. The page includes images of a forest path, a blossoming flower, and a woman smiling.
A web page for Anara Rising, offering astrology guidance and coaching sessions, featuring a header with navigation links, sections about astrology services, a photo of a woman in pink robe, and a beach scene with a woman sitting by the water.
A flyer for Anara Rising, a coaching service focused on astrology and life guidance. The flyer features a woman with shoulder-length brown hair, wearing a white top, sitting in a cozy room with a fireplace. The flyer mentions down-to-earth coaching g
A smartphone laying on a white fabric surface, showing a webpage titled 'anaara rising' with text about star signs and astrology, next to a bunch of dried wheat stalks and a brown cloth.
A white card with pink text reading 'anara rising' and a pink floral design on a brown paper surface, surrounded by dried flowers and a white ceramic vase with a dried flower inside.

LOVE THIS PROJECT AS MUCH AS US?

Let your business finally catch up to who you've become.

We help women build brands that grow and evolve with them. If your business has outgrown its own website, we'd love to help you build the one that actually fits.

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