Practical, honest tips for therapists and mental health counselors who need to write website content that connects with the right clients, and gets your mental health practice found by Google and AI tools along the way.

While the potential for artificial intelligence (AI) has been touted for some time, AI arguably went mainstream this year thanks to ChatGPT. According to USB, the generative AI app boasts the fastest growing user base in history. AI, writ large, refers to algorithms that don’t merely complete particular tasks, but modify how they do so as new data comes in. Generative AI, meanwhile, is a subset in which the task at-hand (as the name suggests) is to generate content.

Develop an action plan to grow your business and reach your ideal customer audience.