How to Check Your Squarespace Analytics (And What to Actually Pay Attention To)
You finally hit publish on your latest blog post or updated your services page, but now what? How do you actually know if anyone is finding it, reading it, or clicking through?
The good news: if you have a Squarespace website, you already have built-in analytics waiting for you. And once you know what's working, we'll show you exactly how to get more eyes on it. Here's everything you need to know.
(If you’re more of a “watch it in action” person, you can watch the video below where we walk through all of this step by step)
First: Get Your Blog Post Out Into the World
Publishing is only half the job. Here's what we recommend doing every time a new post goes live:
Email your list. Your subscribers are your most engaged audience. Even a short "new post" email the day it goes live makes a difference — these are people who already said yes to hearing from you.
Post on social media. Don't just say "new blog post!" Pull a specific tip, quote, or insight from the post as your hook and give them a reason to click.
Update your email footer. Add a simple "latest from the blog" line and swap it out monthly. Low effort, steady traffic.
Pin it on Pinterest. If you're not using Pinterest yet, start. Blog posts perform really well there and the traffic builds over time in a way Instagram just doesn't.
Repurpose it. One blog post can become 3-5 social posts, a reel, or a story series. You already did the hard work so make sure you maximize it.
Next: Check If It's Working
Once your post is out in the world, here's where to go to see how it's performing.
Where to Find Your Squarespace Analytics
Log into your Squarespace dashboard and click Analytics in the left-hand column. You'll see three main tabs: Traffic, Engagement, and Sales.
Traffic: Who's Visiting and Where They're Coming From
The Traffic tab gives you a high-level view of visits, plus breakdowns by device type, browser, and operating system. This is more useful than it sounds. If 80% of your visitors are on Chrome, that's the browser to check when you make updates to your site.
Click into Traffic Sources to see exactly how people are finding you: Google search, direct visits, referrals from other websites, social media, and email. This is gold for knowing where to focus your energy. If Pinterest is sending you traffic and Twitter isn't, that tells you something.
Search Keywords: What People Are Googling to Find You
This section only works if you have Google Search Console connected. If you don't, setting it up is one of the best things you can do for your site. It takes about 20 minutes and it's completely free.
Once connected, you'll see the actual search terms people are typing to land on your site. Use this to create more content around what's already working, and to add strong calls to action on your highest-traffic posts.
Engagement: Where to See Your Blog Post Views
This is the one most people are looking for. Go to Engagement → Site Content and you'll see every page and blog post on your site listed with view counts, time on page, bounce rate, and exit rate.
A high bounce rate (close to 100%) means people are leaving after one page. The lower it is, the more pages they're exploring which is what you want. Use this data to see which posts are resonating and which ones might need a stronger call to action or internal link to keep people on your site longer.
Squarespace Analytics vs. Google Analytics
Squarespace's built-in analytics are solid for a quick overview, but they have limits. Google Analytics and Google Search Console give you significantly more depth like what content is trending, what's declining, which posts are getting impressions but not clicks, and more.
If you really want to understand your site's performance and create content that grows your visibility over time, setting both up is absolutely worth it.
Questions? Reach out at team@lookandfeelbranding.com — we're happy to help.
The Bottom Line
Your analytics are telling you a story. The businesses that grow consistently are the ones paying attention to that story and using it to make smarter decisions about their content, their services, and where they show up online.
Start with one thing: go check your Site Content under Engagement and see which blog post is getting the most views. Then ask yourself: does that post have a clear next step for the reader? If not, that's your first win.
And remember, consistency beats volume every time. One solid post per month, promoted well, will always outperform a burst of posts followed by silence.
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