Close-up of a hot dog bun with a hot dog inside

The Blog

Squarespace how-tos, brand strategy, and everything in between. Created for small business owners who want their online presence to actually work.

The Look & The Feel 7/23/26 The Look & The Feel 7/23/26

How to Build SEO and AIO for Your Therapy Website

SEO and AIO for therapy websites comes down to just nine things — from meta page titles and headlines to linking strategies. Get found by the right clients with these simple steps.

The Look & The Feel 6/9/26 The Look & The Feel 6/9/26

Why Your Website Isn't Showing Up in AI Search (And Two Simple Fixes)

Guest User 12/14/21 Guest User 12/14/21

How Do I Choose a Brand Name for My Business?

Guest User 4/14/20 Guest User 4/14/20

The Secret Formula That Shows the Value of SEO

Formula to work out traffic and sales increases. See the estimated value of SEO before spending time and money on optimization.

Guest User 11/12/19 Guest User 11/12/19

3 Action Items to Prepare Your Business for 2020

Develop an action plan to grow your business and reach your ideal customer audience.