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Blog
PLAN A PROJECT
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How Does a Professional Designer Create a Logo? 
Maura Rooney 4/27/20 Maura Rooney 4/27/20

How Does a Professional Designer Create a Logo? 

Peek inside our creative process to learn how we design a logo.

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The Secret Formula That Shows the Value of SEO
SEO Strategy, Guest Blog Maura Rooney 4/14/20 SEO Strategy, Guest Blog Maura Rooney 4/14/20

The Secret Formula That Shows the Value of SEO

Formula to work out traffic and sales increases. See the estimated value of SEO before spending time and money on optimization.

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How to Work Effectively and Run Your Brand Remotely
Tools and Tips Maura Rooney 3/29/20 Tools and Tips Maura Rooney 3/29/20

How to Work Effectively and Run Your Brand Remotely

Learn how to create a high-functioning remote team and efficiently run your business online.

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Resources for Brands & Business Owners during COVID-19
Tools and Tips Maura Rooney 3/17/20 Tools and Tips Maura Rooney 3/17/20

Resources for Brands & Business Owners during COVID-19

Resources to help your brand weather unexpected change and uncertainty.

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6 Strategic Steps to a Mobile-Friendly Website
Tools and Tips Maura Rooney 3/12/20 Tools and Tips Maura Rooney 3/12/20

6 Strategic Steps to a Mobile-Friendly Website

It's 2020, and nearly 4.5 billion people worldwide use the internet, and a large majority—3.9 billion people—access it via a mobile device. Is your website mobile-friendly enough to capture attention?

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The Value of Brand Photography 
Guest Blog, Branding, Tools and Tips Maura Rooney 2/17/20 Guest Blog, Branding, Tools and Tips Maura Rooney 2/17/20

The Value of Brand Photography 

Businesses that prioritize professional images to showcase their brand are more likely to stand out among others in their industry.

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Branding Trends to Know for 2020
Branding Callie Cullum 1/21/20 Branding Callie Cullum 1/21/20

Branding Trends to Know for 2020

From digital to print (and more)—make sure your small to mid-sized business brand is up to speed with the trends for 2020. 

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7 Ways Emerging and Established Brands Can Celebrate Small Business Saturday During COVID
Tools and Tips, Business Management, Creative Collaborations Maura Rooney 11/14/19 Tools and Tips, Business Management, Creative Collaborations Maura Rooney 11/14/19

7 Ways Emerging and Established Brands Can Celebrate Small Business Saturday During COVID

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3 Action Items to Prepare Your Business for 2020
Business Management, Copywriting, SEO Strategy, Tools and Tips Maura Rooney 11/12/19 Business Management, Copywriting, SEO Strategy, Tools and Tips Maura Rooney 11/12/19

3 Action Items to Prepare Your Business for 2020

Develop an action plan to grow your business and reach your ideal customer audience.

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Why Is It Important To Update Your Brand’s Website? 
Maura Rooney 9/30/19 Maura Rooney 9/30/19

Why Is It Important To Update Your Brand’s Website? 

Learn why it’s important to regularly update your website to continue to drive traffic and boost sales. 

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Essential Tools  to Grow Your Business
Business Management Maura Rooney 9/23/19 Business Management Maura Rooney 9/23/19

Essential Tools to Grow Your Business

From Asana to Slack, learn about tools and tips for time management, project management, and effective communications to help your brand run more smoothly.

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Taking Time Off is Good for Business: How to Prepare Your Business for an Out of Office Vacation
Tools and Tips, Business Management Maura Rooney 8/3/19 Tools and Tips, Business Management Maura Rooney 8/3/19

Taking Time Off is Good for Business: How to Prepare Your Business for an Out of Office Vacation

Learn how to prepare your business for time off and why taking a break can help your business succeed. 

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Rebranding for Company Growth: What is Rebranding and When is it Necessary?
Shelly Jackson 5/19/19 Shelly Jackson 5/19/19

Rebranding for Company Growth: What is Rebranding and When is it Necessary?

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Building a Better Brand: Why Copywriting and Graphic Design Need Each Other
Maura Rooney 4/17/19 Maura Rooney 4/17/19

Building a Better Brand: Why Copywriting and Graphic Design Need Each Other

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How to Write Better, Smarter, & More Authentic Copy For Your Business Brand
Copywriting, DIY How To Shelly Jackson 3/12/19 Copywriting, DIY How To Shelly Jackson 3/12/19

How to Write Better, Smarter, & More Authentic Copy For Your Business Brand

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Branding 101: Essential Branding Terms Every Business Owner Needs to Know
Tools and Tips Callie Cullum 2/20/19 Tools and Tips Callie Cullum 2/20/19

Branding 101: Essential Branding Terms Every Business Owner Needs to Know

What is branding and what are the essential terms and concepts an entrepreneur should know when building a successful brand?

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Setting Intentions to Achieve Your Business Goals 
Tools and Tips Shelly Jackson 1/17/19 Tools and Tips Shelly Jackson 1/17/19

Setting Intentions to Achieve Your Business Goals 

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5 Simple Things to Improve Your Website ASAP
Tools and Tips Shelly Jackson 10/1/18 Tools and Tips Shelly Jackson 10/1/18

5 Simple Things to Improve Your Website ASAP

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What’s a Favicon & How Do I Add it to My Website?
DIY How To, Squarespace Tutorials, Tools and Tips Callie Cullum 9/28/18 DIY How To, Squarespace Tutorials, Tools and Tips Callie Cullum 9/28/18

What’s a Favicon & How Do I Add it to My Website?

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5 Tips For A More Fruitful Fall
Tools and Tips, DIY How To Shelly Jackson 9/19/18 Tools and Tips, DIY How To Shelly Jackson 9/19/18

5 Tips For A More Fruitful Fall

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The Look & The Feel® is an award-winning, full-service creative branding agency based in Charleston, SC and Asheville, NC. We provide design, copywriting, coaching, and brand strategy for creative and adventurous businesses and nonprofits.

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