Marketing is different from branding, but they work hand-in-hand to ensure your brand gets noticed. Learn how marketing and branding differ and how they are similar but equally important for business success.

What is the key to building a successful brand? Learn about the key strategies to create a more resilient, sustainable business and brand stability and long-term brand value. Discover how to set your brand up for success to survive challenges and setbacks.

The Look & The Feel™ was recently named one of the best branding agencies in Atlanta, GA., and Asheville, NC.

Learn blogging key tips and best practices to drive more traffic to your website.

In this article, we’ll address the elements of a tagline, best practices for tagline development, how a tagline differs from a slogan, and share more about our process for creating a tagline.

It’s important to keep in communication with your customer audience, especially during uncertainty and crisis.

Learn how to hold more efficient and effective meetings.

Peek inside our creative process to learn how we design a logo.

Formula to work out traffic and sales increases. See the estimated value of SEO before spending time and money on optimization.

Learn how to create a high-functioning remote team and efficiently run your business online.

Resources to help your brand weather unexpected change and uncertainty.

It's 2020, and nearly 4.5 billion people worldwide use the internet, and a large majority—3.9 billion people—access it via a mobile device. Is your website mobile-friendly enough to capture attention?

Businesses that prioritize professional images to showcase their brand are more likely to stand out among others in their industry.

From digital to print (and more)—make sure your small to mid-sized business brand is up to speed with the trends for 2020. 

Develop an action plan to grow your business and reach your ideal customer audience.