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The Look & The Feel® Branding
Home
About
TEMPLATES
Services
Portfolio
Blog
LET'S CHAT
Home
About
TEMPLATES
Services
Portfolio
Blog
LET'S CHAT
Featured
How to Run Your Business When it Feels Like the End of the World
How to Run Your Business When it Feels Like the End of the World
How to Add a Custom Font to Your Squarespace Website in 2026 (No Code Required)
How to Add a Custom Font to Your Squarespace Website in 2026 (No Code Required)
2026 Design Trends I’m Actually Excited About
2026 Design Trends I’m Actually Excited About
End Your Business Year Without Burnout: A Guide for Creatives, Mothers, and Entrepreneurs
End Your Business Year Without Burnout: A Guide for Creatives, Mothers, and Entrepreneurs
Lessons in Gratitude: What Running a Creative Business Has Taught me
Lessons in Gratitude: What Running a Creative Business Has Taught me
Aesthetics Aren’t Enough: How to Make Your Website Design More Effective
Aesthetics Aren’t Enough: How to Make Your Website Design More Effective
Fall Cleaning for Your Brand: 7 Easy Steps for a Seasonal Brand Refresh
Fall Cleaning for Your Brand: 7 Easy Steps for a Seasonal Brand Refresh
Burnout in 2025: How Creative Entrepreneurs Can Recognize and Prevent It
Burnout in 2025: How Creative Entrepreneurs Can Recognize and Prevent It
7 Best Practices to Boost Nonprofit Website Engagement (and Increase Donations)
7 Best Practices to Boost Nonprofit Website Engagement (and Increase Donations)
6 Ways Email Marketing Brings Customers Back Again and Again
6 Ways Email Marketing Brings Customers Back Again and Again
✨ Top 8 Website Mistakes Small Brands Make (And How to Fix Them)
✨ Top 8 Website Mistakes Small Brands Make (And How to Fix Them)
Thinking of Moving from Wix or Weebly to Squarespace? Here’s What You Need to Know to Change Website Platforms
Thinking of Moving from Wix or Weebly to Squarespace? Here’s What You Need to Know to Change Website Platforms
Why Professional Service-Based Business Can Survive— and Even Thrive — During a Recession
Why Professional Service-Based Business Can Survive— and Even Thrive — During a Recession
50 Words to Describe Your Brand (That Aren’t “Authentic” or “Creative”)
50 Words to Describe Your Brand (That Aren’t “Authentic” or “Creative”)
Top 8 Mistakes on Coaching Websites (And How to Fix Them)
Top 8 Mistakes on Coaching Websites (And How to Fix Them)
Why Every Coach Needs a Blog to Boost Business and Attract More Coaching Clients
Why Every Coach Needs a Blog to Boost Business and Attract More Coaching Clients
How Coaches and Consultants Can Request Client Testimonials (Without Feeling Pushy)
How Coaches and Consultants Can Request Client Testimonials (Without Feeling Pushy)
10 Branding Mistakes You’re Probably Making (And How to Fix Them Fast)
10 Branding Mistakes You’re Probably Making (And How to Fix Them Fast)
How to Choose the Perfect Domain Name for Your Brand: Your Guide to Getting the URL You Want
How to Choose the Perfect Domain Name for Your Brand: Your Guide to Getting the URL You Want
10 Essential Elements For A Successful Doula Agency Website
10 Essential Elements For A Successful Doula Agency Website
How to Find Funding for Your Small Business* (links to funding resources that aren’t just loans)
How to Find Funding for Your Small Business* (links to funding resources that aren’t just loans)
The Ultimate List of 100 Creative Ideas for Domain Extensions to Elevate Your Online Presence
The Ultimate List of 100 Creative Ideas for Domain Extensions to Elevate Your Online Presence
Making a Difference: How Nonprofits Can Leverage Annual Reports
Making a Difference: How Nonprofits Can Leverage Annual Reports
Why It’s Time to Migrate Your Squarespace Website from 7.0 to 7.1 
Why It’s Time to Migrate Your Squarespace Website from 7.0 to 7.1 
Why AI Content Can’t Compete with a Human Copywriter (Especially When It Comes To Branding)
Why AI Content Can’t Compete with a Human Copywriter (Especially When It Comes To Branding)
How Small Outdoor Gear Brands Are Leading Sustainability In the Recreation Industry
How Small Outdoor Gear Brands Are Leading Sustainability In the Recreation Industry
7 Reasons Email Marketing is the New Social Media
7 Reasons Email Marketing is the New Social Media
How to Switch Website Platforms without Losing SEO Visibility
How to Switch Website Platforms without Losing SEO Visibility
Digital Marketing vs. Social Media (And Why You Need Both!)
Digital Marketing vs. Social Media (And Why You Need Both!)
The 8 Most Common Branding Mistakes
The 8 Most Common Branding Mistakes

 

A Website Checklist for Founders Who Need More Than a Pretty Site

If your website looks good but doesn’t feel aligned, clear, or effective, this checklist will help you identify what’s missing and what you should prioritize next.

We respect your privacy.

Thank you so much! You can view your guide at this link.

Contact The Look & The Feel to start your project today!

The Look & The Feel® is an award-winning creative branding studio based in Charleston, SC. We offer branding, copywriting, website design, and Squarespace templates for creative and adventurous businesses and nonprofits. We’re proud to be women-owned and operated.

team@lookandfeelbranding.com

We're open to all.  A Statement of Solidarity and Shared Humanity

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